News

Lowrance, a world-leading brand in fishing electronics since 1957, announced today that in partnership with Mercury Marine. The full line of Lowrance HDS Gen3 and HDS Gen2 Touch multifunction displays will soon receive a new software upgrade that adds powerful functionality with the recently introduced Mercury VesselView Link module, providing boaters with fully integrated Mercury […]

In partnership with Mercury, the full line of Simrad GO, NSS evo2 and NSO evo2 multifunction displays will soon receive a new software upgrade. The new upgrade adds powerful functionality with the recently introduced Mercury VesselView® Link module, providing boaters with fully integrated Mercury engine data combined with their chartplotter, sounder or radar display. Through […]

Simrad GO Series Expanded Sonar Edition Delivers Built-in TotalScan™, StructureScan® HD, DownScan Imaging™ and ForwardScan™ Sonar in 7-inch and All-New 5-inch Displays Coming in 2016, the Simrad® GO XSE series delivers powerful, full-featured standalone marine chartplotter/fishfinders packed into compact, easy-to-use 5 or 7-inch displays. Loaded with today’s latest boating technologies, the GO5 and GO7 XSE […]

New Touchscreen Displays Deliver Incredible Performance At An Affordable Price Lowrance® is proud to announce the launch of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth® and wireless connectivity, proven Lowrance navigation technology […]

Simrad are pleased to announce the new Simrad® S2009 and S2016 Fishfinder systems featuring Simrad CHIRP technology for precise echo sounding detail. These “stand alone” Fishfinder systems are designed to be used as dedicated displays or in conjunction with a Simrad navigation network. Compatible with a wide range of transducer options, and offering flexible frequency […]