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Lowrance, a world-leading brand in fishing electronics since 1957, announced today that in partnership with Mercury Marine. The full line of Lowrance HDS Gen3 and HDS Gen2 Touch multifunction displays will soon receive a new software upgrade that adds powerful functionality with the recently introduced Mercury VesselView Link module, providing boaters with fully integrated Mercury […]

In partnership with Mercury, the full line of Simrad GO, NSS evo2 and NSO evo2 multifunction displays will soon receive a new software upgrade. The new upgrade adds powerful functionality with the recently introduced Mercury VesselView® Link module, providing boaters with fully integrated Mercury engine data combined with their chartplotter, sounder or radar display. Through […]

Simrad GO Series Expanded Sonar Edition Delivers Built-in TotalScan™, StructureScan® HD, DownScan Imaging™ and ForwardScan™ Sonar in 7-inch and All-New 5-inch Displays Coming in 2016, the Simrad® GO XSE series delivers powerful, full-featured standalone marine chartplotter/fishfinders packed into compact, easy-to-use 5 or 7-inch displays. Loaded with today’s latest boating technologies, the GO5 and GO7 XSE […]

New Touchscreen Displays Deliver Incredible Performance At An Affordable Price Lowrance® is proud to announce the launch of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth® and wireless connectivity, proven Lowrance navigation technology […]

Simrad are pleased to announce the new Simrad® S2009 and S2016 Fishfinder systems featuring Simrad CHIRP technology for precise echo sounding detail. These “stand alone” Fishfinder systems are designed to be used as dedicated displays or in conjunction with a Simrad navigation network. Compatible with a wide range of transducer options, and offering flexible frequency […]

Lowrance®, a world-leading brand in fishing electronics since 1957, has announced the release of a game-changing, sonar-imaging system – Lowrance StructureScan® 3D. Lowrance StructureScan 3D allows anglers to easily see fish, underwater structure and bottom contours in a stunning three-dimensional display on their HDS Gen3 fishfinder/chartplotter. StructureScan 3D imaging quickly scans underwater terrain and fish-holding […]

New Autopilot Control Provides Total Freedom From the Helm Lowrance® announced today the release of the compact Wireless Pilot Controller. Providing complete control to anglers, no matter where they are on the boat, the new Wireless Pilot Controller is comprised of a small and lightweight waterproof Bluetooth base station with micro-C connections, pairs with up […]

World’s first recreational solid-state, open-array radar with Pulse Compression technology We proud to announce Simrad HALO™ Pulse Compression Radar range, the world’s first high-performance recreational solid-state, open-array radar system with pulse compression technology has won the prestigious 2015 DAME Technology Category Award. Delivering the key benefit of radar from 20ft to 72NM. “We are very […]